Dareecha

The essence of our culturally rich heritage lies in Kashmiri handicraft when it comes to highly sophisticated yet lavish clothing needs. The skilled craftsmen of Kashmir create eternally captivating masterpieces by employing the naturally inspired embroidery patterns on the apparels. We at Dareecha are endeavoring to revive this cultural yet glorious local heritage in the mass market.



Our Humble Beginnings:



Rash ke Kashmir- The parent company of Dareecha; has been manufacturing Kashmiri shawls and bulk selling them to major retail chains and businesses for past 30 years. However, now; to address consumer demands and needs a retail outlet in the form of Dareecha has been opened; followed by the launching ceremony on 7th-July-2012 at Vogue Towers, Lahore.



To encourage and appreciate the local heritage in the retail market is how we pay tribute to the skilled artisans of Kashmir valley and to our own craftsmen in Pakistan who have diligently picked up this skill through years of practice and determination.



Dareecha is your gateways to Kashmir- either get an elegant intimacy and drape of a shawl or enhance your personality by the stylishly embroidered outfits adorned with Kashmiri Ari or Kashmiri needle work. Triumph of Dareecha lies in every item which is historically immersed in the rich Kashmiri embroidery and packaged aesthetically to meet customers’ satisfaction and delight.



We deal in Kashmiri needle and ari work; stitched and unstitched for both summer and winter needs. Also woolen and pashmina shawls, stoles and coats in modern Kashmiri work are available here.



Our Mission:



Our core values are to spread the colors of Kashmir throughout the country and making Kashmiri attires accessible to everyone. Blending the hues of traditions with the flow of modern fashion requirement is what we have expertise in. We keep our indigenous cultural and social values into consideration in each step from manufacturing to final execution. Therefore; every single item tagged with Dareecha is a beautiful fusion of both the contemporary and classic innovations. “We are trying our best to represent the Kashmiri culture in a modernized way”, says Idraak-ul-Noor-Owner at Dareecha.



Our Promise:



With no compromise on quality; Dareecha aims to use supreme quality of fabric and threads that ensure no puckering or tearing at the stitch. We are helping people build a new taste of comfort and luxury by offering these exotic and culturally rich yet very modern attires at the ease of their pockets. The legendary art of these ethnic absolutely gorgeous Kashmiri outfits is our pride and we trust that you will equally cherish this constant source of delight; right from the valley of Kashmir!